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About our Programs

The Department of Communication offers four-year Bachelor of Arts degree programs in four areas: Broadcasting and Electronic Media, Communication Studies, Journalism, and Public Relations.

The Department of Communication’s student-centered program seeks to transform lives through excellence in instruction, advising, scholarship, and service. The department strives to produce creative and effective communicators by providing cutting-edge programs emphasizing hands on and practical learning. Empowered by this experience, students are prepared to work, lead and serve in a global society.

PROGRAM DESCRIPTION
Broadcasting and Electronic Media

Graduates of the Broadcasting and Electronic Media program pursue careers in the broadcasting/film industry, as well as in cable companies, industrial and corporate video facilities, advertising agencies, and production houses. Students in the General Option must demonstrate excellence in their ability to produce and edit either audio or video material to create a variety of projects.

Students in the News Option must demonstrate excellence in gathering information, writing, and visual story-telling that meets accepted journalistic standards using a variety of visual platforms. Students in the Film Techniques and Technology Option must demonstrate excellence in writing, visualizing, shooting, editing, and cinematic story telling.

Journalism
Graduates of the Journalism program find jobs with newspapers, newsletters, magazines, online publications, businesses, governmental public information offices, and advertising firms. Journalism majors must be able to accurately gather information, analyze it, and present it to audiences using a variety of media platforms.

Public Relations
Graduates of the Public Relations program pursue careers with corporations, non-profit organizations, education, government, and public relations agencies. Activities include providing appropriate counsel, writing and producing news releases, speeches and newsletters, using social media and planning events. Students must demonstrate excellence in research, planning, communication and evaluation of public situations using a variety of platforms to meet standards for public relations education as published by the Public Relations Society of America.

 

 

EKU's Public Relations program was certified by PRSA in 1990 and is the second longest-term certified program in the world. It was most recently recertified in 2012 and is one of only 34 such programs worldwide.  

Communication Studies
Graduates of the Communication Studies (CMS) program pursue careers in labor relations, human resources, tourism, banking, corporate relations, sales, and many other professional contexts. Communication Studies students learn how to successfully demonstrate and promote effective human communication, including relationship building and maintenance, resolving conflict, persuading and negotiating, professional speaking, communication training and development, and leadership skills. CMS students must exhibit cognitive and behavioral learning by demonstrating (a) sufficient knowledge about various human communication processes and (b) satisfactory skills related to communication competency.

Minors
The department also offers minors in Advertising, Broadcast News, Broadcasting and Electronic Media, Communication Studies, Dispute Resolution, Journalism, Public Relations and Visual Media.

Media Production Opportunities
Student-run media is supervised by the department, including EKU's student newspaper, The Eastern Progress. Numerous video productions and films are also produced within the department. Majors and non-majors can receive academic credit for work on some productions. See Student Media for more information. 

PROGRAM REQUIREMENTS
Some courses may require special skills and equipment such as the ability to keystroke a minimum of 25 words per minute. Instructors will notify students of these requirements at the first class meeting. Students may earn up to 16 credit hours toward their degree by enrolling in cooperative education courses. Credit for additional practical experience may be earned through practicums. Students majoring or minoring in the Department of Communication are required to attain a minimum grade of “C” in all courses (core and supporting) for a major or minor and a 2.25 or better GPA in all courses (core and supporting) required for the major or minor.

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